To create a foundational resource that simplifies complex marketing stages (Demographics, Search Behavior, and the AIDA model) into an actionable, real-world strategy for a retail brand.
Many brands jump straight into the Decision phase using discounts and promotions, while neglecting the Awareness and Interest stages. The challenge was to document a full-cycle funnel that connects customer research (the Who) with execution strategy (the How).
Audience Mapping: A skincare brand (ABC) was used as a proxy to demonstrate demographic definition (Females 18–35) and intent-based search behavior.
The Conversion Engine: The funnel was broken into four core stages (Awareness, Interest, Consideration, and Decision) illustrating how content evolves from educational to promotional without disrupting trust.
For a brand like ABC, the Consideration phase is the pivot point. Moving from broad listicles to product-specific utility (e.g., SPF100 UV shielding) shifts the user from passive reader to active shopper.