A broken link breaks the look of a brand that ought to be hospitable, making them seem unprofessional and unorganized. A conventional error page would normally show error 404 and keep it moving
To transform a technical error into a memorable brand moment by using kitchen / culinary humor that's in line with brand voice and encourages users to view menu instead.
Using appetizing copy to pivot user's focus from a missing page to a high conversion page (menu).
Result💡:Elimination or drastic reduction of bounce rate from the website