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Optimizing Financial Onboarding :

Increasing conversion through UX writing

The Challenge

KYC processes are always intimidating and overly long often leading to user drop off due to the sensitivity of data being requested and filling of the forms

The Objective

To ease the process by re-writing technical jargon to a reassuring and clear copy that guides and sounds friendly and safe.

Strategy Applied

Indicating how secure the link is, eliminating data usage and privacy concerns and adjusting the tone to make it a little friendly

Result💡:

Elimination or drastic reduction of bounce rate from the website