How I transitioned the Gaming TV landing page from an "Block Of Jumbled Words" to a "Conversion Funnel."
I didn't just redesign for "vibes" or Aesthetics; I redesigned for performance.
By moving from technical specifications to a benefit-driven content hierarchy and implementing a persistent "View Demo" CTA, i aim to reduce Bounce Rates by 10% and drive higher top-of-funnel engagement. Furthermore, introducing a "Buy Now" button immediately after comparisons will streamline the transition from consideration to conversion, significantly improving sales.
"Control more with ease to make the winning plays"
"Faster, smoother low input lag gameplay"
"Visually stunning with deeper color, contrast
and brightness"
"Easy access to control menu without leaving the game"
"Low
input lag = Faster, smoother Gameplay"
To show that as a brand we're not all talk, I included button demos to show off the features and how they work so users can make informed decisions without guessing.
| Variant | Strategy | Success Metric |
|---|---|---|
| A (Control) | Current long-form technical page. | Baseline CTR |
| B (Challenger) | Scannable, Benefit-led layout & Engaging. | +20% expected CTR |