What's ahead: A data backed case study on rescuing a "buried" site. I break down the technical SEO audit, the keyword gap analysis, and the content optimization layers used to outrank competitors and secure a front page Google ranking for high intent search terms.
What's ahead: A "Before & After" look at how microcopy impacts macro results. By auditing Samsung’s existing flows, I identified friction points and rewrote the user interface copy to improve clarity, reduce cognitive load, and drive higher click through rates on a product page.
What's ahead: A deep dive into building a high ticket brand identity from scratch. You’ll see how I established a premium brand voice, mapped the luxury user persona, and executed a multi channel content strategy that turned a concept into a market ready concierge service.
What's ahead: How I used Google Analytics 4 to deconstruct the "leaky bucket" in a live e-commerce funnel. This project tracks the journey from landing to checkout, highlighting specific drop-off points and providing data driven recommendations to increase user retention and average order value.
