Strategic Foundation and Discovery
Starting from scratch, I audited the 'white space' in luxury travel. We didn't just want a brand; we wanted a position of authority without reducing brand opulence and feel.
View DiscoveryContent Strategy
Leveraging my UX copywriting background, this section is all about messaging hierarchy. I established a voice that is sophisticated yet direct and posh .
View StrategyCreative Ideation & Campaign Design
This is where the stallion met the chariot. I designed campaigns that focused on 'Quiet Luxury,' using visual storytelling.
View IdeationContent Creation & Asset Development
I oversaw the production of high fidelity contents. From cinematic shorts to bespoke travel guides, every asset displayed K&L as the pinnacle of luxury.
View CreationAnalytics, Optimization & Iteration
Data is used to refine and restrategize. By analyzing engagement heatmaps and conversion flows, based on feedback, we'll determine what would be changed and left as is.
View AnalyticsScaling, Brand Equity & Long Term Growth
This level, Kitt & Lou stands as a benchmark. It maintains growth by obsessing over brand equity and distinguished as the marquee of excellence amongst its competitors.
View Growth