I identified a niche website with authoritative content that was functionally invisible, appearing on Page 14 of Google Search. Despite strong keyword relevance, a severe technical deficit was triggering ranking penalties. I conducted a live audit to bridge the gap between editorial quality and technical performance.
Using PageSpeed Insights, I uncovered a critical performance gap. While SEO scores were high on paper, the mobile user experience was a major red flag for Google's indexing algorithms:
Since i couuldn't access the sites code after series of emails, I engineered a technical recovery plan: Modernizing assets via WebP to reduce payloads by 70%, implementing aspect-ratio containers to stabilize UI flow, and utilizing Code Splitting to free up the main thread for fluid user interaction, applying the same technique to my own portfolio for performance
SEO success in 2026 is no longer just about keywords, it is about infrastructure. By treating performance as a UX pillar, we eliminate the friction that causes bounce rates. Synchronizing technical optimization with high value content doesn't just drive traffic; it builds the authority necessary for sustainable Page 1 rankings.